Sainsbury s has apologised and removed a mannequin dressed as a character from the film 12 Years a Slave . The mannequin, was on a stand selling DVD and Blu-ray copies. The mannequin, which was on a promotional stand selling DVD and Blu-ray copies of the Oscar-winning film at a branch in Oxford, wore a ripped shirt and black trousers – and even had a twig in the pocket. The clothes, similar to those worn on the cover of the film by the main character, played by Chiwetel Ejiofor, featured a sticker saying ‘new’. It was brought to the public’s attention when a Twitter user took a photo of the stand and uploaded it to the social media site which then went viral on all social networks. Amid the backlash, Sainsbury’s issued a swift apology. The display has now been taken down. @SainsburysPR wrote earlier We can only apologise. It’s been taken down from the store. Clearly should never have gone up . What do you think of the slave mannequin as seen in the supermarket s Heyford
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